NBEO needed an updated logo that modernized the brand while preserving key elements of the existing identity for familiarity and recognition. Maintaining the core symbol was essential, as the two crescents represent the organization’s foundation in optometry and testing. As the only approved optometry certification organization in the United States, NBEO’s visual positioning was evaluated against international board certification organizations and associations worldwide.

To guide the redesign, I conducted extensive research on optical certification organizations across multiple countries, creating a comparative grid that categorized each logo by color palette, typography, and symbolic imagery. This research informed a refreshed visual direction that retained the recognizable crescent symbol while introducing a cleaner, more contemporary aesthetic that better reflected NBEO’s leadership, credibility, and forward-looking identity.

The refreshed identity gave NBEO a more modern, credible, and cohesive visual presence while preserving the recognizable elements that stakeholders associated with the organization. The new branding strengthened consistency across print, digital, and event materials and positioned NBEO with a more contemporary look aligned with its leadership role in optometric certification.